Thursday 27th Mar
Come and visit our newly opened Broad Street Iceland Store, where you can explore an exciting range of products and special offers. 🎉
Tuesday 18th Mar
Come and visit our newly opened St. Ouen Iceland Store, where you can explore an exciting range of products and special offers. 🎉
Wednesday 12th February
And the winner is…..
Friday 24th January
Alliance The Food Warehouse opening day at Braye Road 🎉
Monday 25th November
We are delighted and very proud to be celebrating 10 years of our Alliance Sand Street Store this year.We have an amazing team & store manager supporting Sand St, our flagship Jersey store .Thank you to all of our wonderful staff , suppliers and customers for making Alliance great ! Here’s to the next 10 years 🎉
Monday 11th November
Alliance launches Iceland food warehouse products in Braye Rd Guernsey with 16 cabinets of frozen Christmas range, the largest on the island!
Thursday 7th November
Alliance Limited announces exclusive channel island partnership with Iceland.
The partnership marks a fresh era for Iceland in the Channel Islands, with a renewed focus on delivering quality and affordability, with the first Food Warehouse set to open outside of the UK in Guernsey at the start of 2025.
As a franchisee, Alliance will offer Iceland’s product ranges, including its large selection of exclusive brands – TGI Fridays, Greggs and My Protein – seasonal merchandise, and extended value range in selected stores across the Channel Islands.
The franchisee partnership will kick start with the opening of the Food Warehouse in Guernsey, on Braye Road in January 2025. However, just in time for the festive season, the store will begin to stock selected items from Iceland’s luxurious Christmas range from Monday 11th November.
Iceland’s new franchise partnership with Alliance will ensure customers are able to continue to shop its quality products at the new Food Warehouse and the Iceland stores scheduled to open throughout 2025.
Justin Addison, Iceland Foods International and Partnerships Director said: “Partnering with Alliance is a significant step forward for us in the Channel Islands. We’re delighted to work with Alliance to continue providing our customers in the Channel Islands with Iceland’s range of innovative, value-driven products.”
Andrew Bagot, Managing Director of Alliance said: “We’re thrilled to announce our new partnership with Iceland and bring their much-loved products to communities across Jersey and Guernsey. Together, we’re making it easier than ever for households in the Channel Islands to enjoy Iceland’s fantastic range, from everyday essentials to seasonal favorites.”
